We were initially tasked with building the Onikuma brand totally from scratch, from the logo and VI to the brand story. The client wanted to have a unique identity that set it apart from its competitors in the increasingly crowded gaming peripherals space. We believed that a strong story would elevate the products above their competitors on Amazon and beyond.
After the successful brand implementation, the client was ready to begin the next phase of the project, which included building a website and a robust social media presence, again from the ground up.
Before we started working with Onikuma, they were a scrappy 5-man team based in the Shenzhen suburbs. After implementing our branding and VI in 2016, Onikuma experienced exponential sales growth. By 2019, they had grown to over 30 people and reached $42 million in annual sales revenue!
We created and began to manage the Facebook, Instagram and Twitter accounts at the end of 2019. In Q1 2020, we were able to gain over 66,000 followers across all platforms. By focusing on effective ad targeting and a cohesive visual and written content strategy, we achieved incredible engagement rates of over 7% on Instagram and over 14% on Facebook and Twitter.
Every month in advance, our planning process established a new theme aligned with Onikuma’s social media goals, which we then used as a basis for content creation. We wanted to stay true to Onikuma’s brand with relatable topics that matter to a wide array of gamers. Each month, we published a blog article that featured gaming peripherals, news, and Onikuma products.
After designing Onikuma’s brand identity to be implemented on their products, the next step was to continue developing upon their visual identity in order to generate a widespread social media presence. To ensure our visuals were engaging, we held a number of product photoshoots and positioned our social media creatives in a way that would both activate gamers and elevate Onikuma’s brand image.
All visual content used for social media posts and ads were carefully attuned to Onikuma’s brand, down to the finest details of dark and invigorating, misty aesthetics seen in a wide range of posts.
We wanted to stay true to Onikuma’s brand with relatable topics that matter to a wide array of gamers. Each month, we published a blog article that featured Onikuma products, gaming news, tech and peripherals.
Focus topics were selected to appeal to Onikuma's primary audience – young adult gamers in the U.S. and Brazil – where the most popular game genres were FPS, MOBA, action, and RPG games. There were five key concepts which resonated with Onikuma fans incorporated into every article – surround sound audio, aesthetics, ergonomics, durability, and universal compatibility.
To ready Onikuma for social media success, each month we developed visual and written creative content then planned the publication timings for each piece of content. Every month in advance, our planning process established a new theme aligned with Onikuma’s social media goals, which we then used as a basis for content creation.
Our posts were published to Onikuma’s official Facebook, Instagram, Twitter accounts – where they quickly garnered a strong support base of followers. Users were especially motivated to respond to opinion-based response content such as gaming topics and polls. To maintain high engagement with fans, we published contents of varying fun and informative types – including product posts, feature highlights, giveaways, questions, UGCs, blog posts, and more.
